← Narrative Observatory

4 values-distinct audiences

Understanding people’s media habits gives us a deeper view into who they are, the values they hold, and how to engage them. Experience the cultural worlds of 4 U.S. audiences through the lens of the real-life media artifacts they engage with.

Strive & CreateUs
Community IconPeople powerValue — Community
Autonomy IconIf you say soValue — Autonomy
Order IconTough cookiesValue — Order
Authority IconDon’t tread on meValue — Authority
MeProtect & Preserve