← Narrative Observatory
4 values-distinct audiences
Understanding people’s media habits gives us a deeper view into who they are, the values they hold, and how to engage them. Experience the cultural worlds of 4 U.S. audiences through the lens of the real-life media artifacts they engage with.
Strive & CreateUs
People powerValue — Community
If you say soValue — Autonomy
Tough cookiesValue — Order
Don’t tread on meValue — AuthorityMeProtect & Preserve
People powerValue — CommunityIf you say soValue — AutonomyTough cookiesValue — OrderDon’t tread on meValue — Authority