← Narrative Observatory
4 values-distinct audiences
Understanding people’s media habits gives us a deeper view into who they are, the values they hold, and how to engage them. Experience the cultural worlds of 4 U.S. audiences through the lens of the real-life media artifacts they engage with.
Strive & CreateUs
People powerValue — Community
If you say soValue — Autonomy
Tough cookiesValue — OrderMeProtect & Preserve
![Community Icon](/_next/image?url=%2Fimages%2Fcommunity-icon.png&w=256&q=100)
![Autonomy Icon](/_next/image?url=%2Fimages%2Fautonomy-icon.png&w=256&q=100)
![Order Icon](/_next/image?url=%2Fimages%2Forder-icon.png&w=256&q=100)